... with the number of stay-at-home dads doubling over the last decade, their purchasing power will influence advertisers. When women did all the shopping, it was easy to diss men.We can see this evolution even in the ads of the same company - pcmatic.com. Exhibit A - remember this ad of the helpless, frustrated husband whose independent, assertive wife saves him from his own stupidity? Whether the company got a lot of protests I don't know, but the present ad featuring the same character morphs him into a wise, mentoring dad who patiently helps his daughter. Is this the harbinger of a new trend? Slate thinks so.
Monday, June 18, 2012
The end of the doofus family man?
The scorn and disdain of which Hollywood and the entertainment industry had held the family man may be finally coming to an end. Though the trope still has a long way to do before it's buried, as Glenn points out,
What is wealth for?
We make a living by what we get, but we make a life by what we give . Luke 12.13-21 13 Someone in the crowd said to him, “Teacher, tell ...
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Ukraine has only two choices I am not going to dwell on the now-infamous, televised meeting that Ukraine's President V. Zelensky had wit...
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We make a living by what we get, but we make a life by what we give . Luke 12.13-21 13 Someone in the crowd said to him, “Teacher, tell ...
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I was born and raised in Nashville, Tenn., where I graduated from Hillsboro High School. I earned my BA degree in philosophy from Wake Fores...