The most successful satire strikes so close to believability that the reader/listener/viewer can't actually know it is satire
unless told so.
According to Billings, the average unchurched person in suburban Chicago isn’t interested in religiosity. They want, he suggests, a “deep spirituality that fits into their busy schedule.” Instead of making Jesus challenging or complex, Billings offered a Jesus that “gives people exactly what they want.” ...
Pastor Billings credits last Easter’s mailer for the increase in weekly attendance–which is up to 4000. One new member, George Eliason praises the approach: “Look, I really love what Jesus offers. But most churches make it inconvenient to be a Christian. Journey does a great job conforming Christianity to me, rather than asking me to conform to some abstract “rules” spouted off 2000 years ago in the Middle East.”
It's satire, and so noted at the very end. But sadly, it is believable.
The most successful satire strikes so close to believability that the reader/listener/viewer can't actually know it is satire unless told so. 
